Add Row
Add Element
cropper
update

TALENT PULSE NEWS

update
Add Element
  • Home
  • Categories
    • Talent Acquisition Trends
    • Culture & Engagement
    • Employer Branding & Candidate Experience
    • Hiring Tools & HR Tech
    • Policy & Workforce Law
    • Employee Resource Group News
    • Featured
June 24.2025
2 Minutes Read

Discover How Alaska Airlines Achieved 99.5% Employee Engagement Rates

Airplane soaring through the sky, showcasing flight precision.

How Alaska Airlines Achieved Remarkable Employee Engagement

In an era where employee engagement is crucial for retaining talent, Alaska Airlines stands out by achieving an extraordinary 99.5% engagement rate among its workforce of 30,000, including pilots, flight attendants, and ground staff. This remarkable figure underscores the importance of effective communication, especially among frontline workers who are often sidelined in traditional corporate messaging.

Why Communication Matters

Research indicates that an overwhelming 58% of employees considering a job change point to poor internal communication as a key reason for their dissatisfaction. Alarmingly, only 10% of non-desk workers feel satisfied with the internal communications they receive at their companies. Alaska Airlines recognized that their existing communication strategy fell short, relying on a patchy mix of emails and bulletin boards that left many employees feeling disconnected and uninformed.

Adapting Communication Strategies

Alaska Airlines took a proactive approach to address these gaps. They reevaluated their engagement strategy, shifting away from a 'one-size-fits-all' model to a tailored communication approach aligned with different workgroups. According to David Henrich, senior manager of communications operations, the absence of a systematic communication framework posed risks not only to employee morale but also operational safety.

Creating a High-Performance Culture

Recognizing the vital role of internal communication in fostering a high-performance culture, Alaska Airlines revamped its engagement ecosystem by implementing tools designed for sustained communication. This new strategy promotes transparency and inclusivity, showing how a people-first leadership approach can reinforce company loyalty and drive performance. With 82% of employees who rate communication as 'excellent' opting to stay with their organizations, it’s clear that effective communication directly correlates to employee retention.

Conclusion

For CHROs and other leaders in human resources, Alaska Airlines serves as a compelling case study in the importance of customized communication strategies. Their achievements highlight the potential for workforce optimization through improved engagement techniques. As businesses face ongoing challenges in employee retention, learning from Alaska Airlines' successful initiatives can help other organizations foster a more connected and satisfied workforce.

People & Performance

Write A Comment

*
*
Related Posts All Posts
12.06.2025

Unpacking ADA Violations: How Methadone Use Impacts Hiring Practices

Update Understanding Recent Legal Changes Around Opioid Treatment PoliciesIn a landmark ruling, the U.S. Equal Employment Opportunity Commission (EEOC) has highlighted the legal repercussions of discrimination against individuals in recovery from opioid addiction, exemplified by a recent lawsuit against Wrightway Ready-Mix. This case underscores the need for HR leaders and employers to rethink their hiring policies, especially regarding prescription drug use, as it relates to treatment for substance use disorders.The Implications of the ADA on Hiring PracticesThe Americans with Disabilities Act (ADA) serves as a protective measure ensuring fair treatment of individuals with a history of addiction. The EEOC reports that rejecting applicants based solely on their use of methadone or similar medications could lead to significant legal consequences. For instance, Wrightway’s alleged hiring policy outright bans candidates for taking medications that mitigate their addiction. This raises major concerns about how such policies can alienate a highly capable workforce while managing liability and compliance issues.Case Studies That Set PrecedentsThe EEOC has frequently pursued litigation against employers enacting discriminatory policies regarding substance use treatment. For example, in 2021, the commission secured a $60,000 settlement from Professional Transportation for similar violations where the company discriminated against an applicant undergoing Suboxone treatment. These cases exemplify a growing trend toward stricter oversight of employment practices and emphasize the critical need for businesses to actively evaluate their drug-use policies.Actionable Insights for HR LeadersHR professionals must adopt a people-first leadership approach to mitigate potential legal risks. This approach includes revisiting hiring practices to ensure compliance with the ADA while providing fair chances to all applicants. Fostering an inclusive workplace culture that recognizes the challenges faced by those recovering from addiction can also aid employee retention and satisfaction, enhancing organizational health.ConclusionWith changes in both societal attitudes towards addiction and legal standards, it's crucial for organizations to align their workforce strategy with evolving regulations. Employers are encouraged to educate themselves about ADA protections and actively review hiring criteria to prevent discrimination against individuals in recovery. Such proactive measures not only comply with the law but also champion a high-performance culture rooted in empathy and engagement.

12.06.2025

Is 2026 the Year Work Transitions to 'An Office' for Employees?

Update Redefining the Office: A New Era of Flexibility The notion of commuting to a physical "office" is rapidly transforming as we approach 2026, where the focus shifts from working in "the office" to embracing "an office" model. Research indicates organizations are re-evaluating their workspace strategies, emphasizing the need for flexibility that aligns with employees' personal and professional lives. As senior leaders acknowledge this shift, they recognize that in today’s tech-driven world, the traditional daily trek to central offices is becoming obsolete. In fact, a recent survey from the International Workplace Group found that a resounding 95% of HR leaders agree that flexible working arrangements are among the most sought-after benefits by prospective employees. This trend hints at a larger movement toward a hybrid workforce model that prioritizes employee choice. The Rise of Multi-Location Work CEO Mark Dixon predicts that by 2026, many organizations will empower their teams to operate from multiple office locations rather than a single standardized spot. Flexibility in work location not only mitigates the financial burden of costly commutes but also significantly enhances employee satisfaction and retention. This evolution toward "work from an office" rather than "the office" aligns closely with emerging workforce strategies where employee engagement and performance become the cornerstones of a successful organizational culture. The Impact of Workplace Flexibility on Performance Enabling flexible work arrangements can yield benefits beyond mere convenience. Companies embracing this progressive shift stand to maximize productivity and improve employee morale. Fast-growing trends indicate a strong demand for flexible workspaces, where teams are met with environments designed to foster creativity, collaboration, and efficiency. The workspace of 2026 will likely demand tools that facilitate instant connectivity, emphasizing that a well-integrated hybrid model can lead to greater organizational success. Employee Well-Being and Engagement Beyond performance metrics, there’s a palpable connection between workplace flexibility and employee wellness. Implementing holistic wellness programs, job-sharing options, and compressed workweek models not only enhance job satisfaction but also demonstrate a company’s commitment to a people-first leadership approach. As reported, organizations focusing on employee wellness are witnessing reduced turnover, better recruitment outcomes, and overall higher workplace morale. Concluding Thoughts and Call to Action As we venture toward 2026, the conversation surrounding workplace flexibility evolves into one centered on the empowerment of employees. HR leaders and organizations must adapt their strategies to embrace flexibility in a manner that supports both productivity and employee well-being. By fostering an inclusive environment, organizations can not only attract but also retain top talent, ensuring success in a future where the office is defined by its accessibility rather than its geography. If your organization seeks to thrive amidst these changes, consider reevaluating your workplace strategy today to position yourself as a leader in the new world of work.

12.03.2025

Mastering EEOC Engagement: Essential Strategies for Employers

Explore essential strategies for responding to employment administrative agencies like the EEOC, emphasizing employee engagement and workforce strategy.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*