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July 05.2025
2 Minutes Read

Harnessing the Power of Seasonal Decor: How Porch Pumpkins Became a Six-Figure Business

Cheerful woman amidst seasonal decor for business growth celebration.


From Hobby to Prosperity: The Journey of Porch Pumpkins

Heather Torres transformed her passion for seasonal decor into a flourishing business called Porch Pumpkins. Starting as a stay-at-home mom, Heather's love for creating themed displays led to a local award for Best Yard. During the COVID-19 pandemic, she seized the opportunity to launch her business, offering various display packages that quickly became a hit.

Understanding the Appeal of Seasonal Decor

Seasonal decorations like those offered by Porch Pumpkins not only beautify homes but also spark joy and foster community connections. As people spent more time at home during the pandemic, the desire for festive, cheerful environments surged, making businesses like Heather's well-timed and appealing. Effective employer branding strategies echo this sentiment, as companies look to create inviting and engaging workplaces for current and prospective employees.

The Power of Community and Collaboration

Heather began by relying on her local community, hiring fellow moms to assist with deliveries and designs. This grassroots approach not only supported local families but built a strong team culture. In the world of employer branding, this concept parallels how effective organizations should enhance the employee value proposition (EVP) by fostering a supportive and collaborative work environment.

Scaling Brilliance: Lessons for Entrepreneurs

The quick rise of Porch Pumpkins speaks volumes about the potential of small businesses in niche markets. Heather's decision to offer several packages reflects the importance of understanding consumer needs in entrepreneurship. Just as startups should refine their services to resonate with the target audience, businesses should optimize their recruiting marketing techniques to enhance the candidate journey.

Future Trends: Seasonal Businesses in the Digital Age

Seasonal businesses like Porch Pumpkins hint at wider market opportunities. As people increasingly prioritize convenience and aesthetics, there's room for innovative solutions in various sectors. Businesses must adopt trends such as social recruiting and reputation management, akin to Heather's approach, to remain competitive in a rapidly changing landscape. Additionally, optimizing career sites aligns directly with enhancing user experience for job seekers, similar to how Porch Pumpkins creates delightful experiences for customers.

Next Steps for Aspiring Entrepreneurs

Heather Torres’s story serves as an inspiration for aspiring entrepreneurs seeking to turn hobbies into successful ventures. It's crucial to study market demand, develop a strong employee value proposition, and leverage community support when scaling. Just as Porch Pumpkins illustrates the beauty of combining passion with purpose, emerging businesses should focus on personal connections both internally and externally.


Employer Branding & Candidate Experience

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07.10.2025

Navigating Career Changes: A Software Engineer's Leap into Welding

Update A Bold Shift: From Software Engineering to Welding Tabby Toney’s unexpected career change highlights a growing wave of professionals stepping away from tech, driven by the increasing reliance on AI and the subsequent boredom and burnout that many are experiencing. After being laid off from her role as a software engineer, Toney turned to welding—a field she had dabbled in during high school—finding fulfillment in a hands-on, creative profession. Redefining Career Paths in the Age of AI The tech industry is in a tumultuous state as AI becomes more integrated into workflows. Many engineers like Toney express frustration over how AI is being adopted without sufficient readiness and consideration of human roles. Rather than being victims of job displacement by AI, they feel sidelined by decisions made by executives unaware of the technology's complexities. Toney's journey serves as a reminder that the technological landscape is shifting, requiring professionals to reassess their value in the industry and consider alternative career paths that may offer more satisfaction. The Role of Employer Branding and EVP in Uncertain Times For employer brand managers and recruiting marketers, Toney’s story underscores the importance of a robust employee value proposition (EVP). In times of uncertainty, clear communication about career stability and growth potential is vital. A strong EVP not only helps attract talent but also retains existing employees who may be contemplating similar transitions. Enhancing the onboarding experience and optimizing career sites can be pivotal in demonstrating a commitment to employee satisfaction amidst changing job landscapes. Learning from Layoffs: Adapting to the New Normal The layoffs across the tech sector have catalyzed a shift in how employees view their relationships with their companies. With many feeling liberated to explore new avenues, organizations must rethink their reputation management strategies. How they respond to layoffs and support displaced workers will define their employer branding for years to come. Initiating open dialogues about career development and aligning with the evolving candidate journey can enhance how companies are perceived, fostering a sense of community even during uncertain times. Final Thoughts: Embracing Change and New Opportunities As more professionals look beyond traditional tech careers, the onus is on hiring managers and company leaders to adapt their strategies. Embracing social recruiting and innovative approaches to attract individuals with diverse skills from non-tech backgrounds may not only fill talent gaps but also enrich company culture. By focusing on the candidate journey and continuously refining recruitment marketing efforts, organizations can ensure they are not only appealing to tech talent but also to individuals seeking meaningful work outside the industry. In this evolving landscape, the time for adaptability is now. Companies must take decisive action to address these shifting dynamics, emphasizing their commitment to employee well-being and developing a reputation that attracts the best talent in any field.

07.09.2025

How Antara Dave's Resume Showcased Her Journey to Microsoft

Update From Rejection to Recruitment: Antara Dave's JourneyAntara Dave’s journey to becoming a senior product designer at Microsoft is a testament to perseverance and strategic career planning. Initially rejected after her first application, Dave learned valuable lessons on the significance of user experience from the feedback she received. Her story exemplifies how experience can align with aspirations to create a successful career path.Strategic Skill DevelopmentAfter her rejection in 2021, she pivoted her career direction while still working at Home Depot. Dave transitioned from a data analyst role to gaining hands-on experience in user experience design. This move not only enriched her resume but also equipped her with the skills that Microsoft was looking for. Her subsequent application in 2022 showcased a year’s worth of relevant UX design experience, marking a clear improvement in her professional profile.The Interview Process: Showcasing Skills EffectivelyWhen it came to the interview, Dave emphasized her design abilities and problem-solving skills. During a rigorous five-hour interview, she presented her portfolio to a panel of about 20 people. This setting allowed her not just to discuss her work but to highlight her creative process and critical thinking—key attributes for any designer. This experience underscores the importance of preparation and clear communication during the hiring process.Familiarity with AI and Emerging ToolsIn today’s tech landscape, familiarity with AI tools and coding is increasingly indispensable for designers. Dave advised prospective applicants to embrace these tools and enhance their digital literacy. By showing proficiency in programs like vibe-coding, candidates can better align themselves with companies, especially those at the forefront of technological innovation like Microsoft.Implications for Employer Branding StrategiesDave's story offers insights into broader employer branding strategies. For organizations looking to attract top talent, fine-tuning the recruitment process is vital. A well-optimized career site, a clear employee value proposition (EVP), and a positive onboarding experience can significantly influence a candidate’s journey. Furthermore, as employee testimonials on platforms like Glassdoor can make or break an organization's reputation, focusing on transparent communication is crucial.Overall, as Antara Dave demonstrates, the combination of determination, skill development, and strategic positioning can turn aspirations into reality. For hiring managers and employer brand strategists, integrating these lessons into their recruitment framework will not only enhance their candidate experience but also foster the growth of a talented workforce.

07.09.2025

Avoid These 8 Conversations to Maintain Professionalism at Work

Update Minimizing Workplace Tension: What Not to Discuss In the quest for a harmonious workplace, knowing which topics to avoid can be as crucial as enhancing your employer branding strategies. According to etiquette experts, conversations can often veer into inappropriate territory, potentially straining coworker relationships and damaging corporate culture. Some subjects are best kept off the table to maintain professionalism and respect. Money Matters: Salary Discussions and Spending Habits When it comes to discussing personal finances, including salaries and spending habits, it's a risky maneuver. Etiquette trainers assert that comments relating to a coworker's financial choices, such as "How can you afford that?" or whining about your own salary can lead to jealousy and resentment. Such conversations can foster a competitive rather than a collaborative environment, which is detrimental to a positive onboarding experience for new hires and existing team members. Food Choices and Personal Preferences: A Delicate Topic Dietary habits can also ignite sensitive discussions. Comments on a colleague's meal choices can inadvertently touch nerves, with remarks like, "You only eat that?" sounding judgmental. Encouraging an inclusive workspace means understanding that food choices are personal and should be respected. The Risk of Sharing Job Hunting Plans In an effort to build camaraderie, employees might feel inclined to share their job-hunting plans with their colleagues. However, experts caution that this can undermine trust. Until a formal resignation is in place, it's advisable to keep aspirations private to safeguard professional relationships, particularly in the context of managing your company’s EVP effectively. Stress Levels and Burnout: Competitive Strain While discussing stress levels can appear relatable, overemphasizing workplace pressures can create unhealthy dynamics. For instance, framing yourself as perpetually overwhelmed can unintentionally suggest that colleagues prioritizing balance are less committed, which can negatively impact the team culture. Guarding Against Oversharing Lastly, recounting wild weekends or personal dramas can cross professional boundaries. Sharing too much personal information might alienate colleagues and can create a misperception of unprofessionalism, which could tarnish your company’s reputation management efforts on platforms such as Glassdoor. Ultimately, fostering a positive candidate journey requires being aware of sensitive topics that can derail workplace harmony. By adhering to thoughtful etiquette, employers—particularly employer brand managers—can create a culture that enhances employee engagement and satisfaction.

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