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June 24.2025
2 Minutes Read

How a Slime Company Became a Lifeline for Families and Employers

Red slime stretching in hand with blue background.


Turning Passion into Purpose: The Birth of Sloomoo Institute

Sara Schiller and her friend, Karen, turned an unexpected source of joy into a multimillion-dollar venture with the Sloomoo Institute, a slime experience that is reshaping how families connect through play. Their journey is remarkable, turning personal challenges into a successful business that promotes creativity and happiness. Schiller’s dedication to her nonverbal daughter, Sammy, who has Angelman Syndrome, and Karen’s grief following the death of her husband culminated in a unique partnership driven by healing and joy.

Understanding the Power of Play

In a time when mental health challenges are prevalent, Schiller and Karen discovered that the simple act of playing with slime can foster togetherness and provide therapeutic benefits. For both Sammy and her sister Charley, slime serves as a medium of expression, enabling them to engage in playful activities equally, which is inspiring for other parents navigating similar situations. The business not only promotes creativity but also highlights the importance of play as a key element in emotional well-being.

A Model for Employer Brand Managers and HR Leaders

The successful launch and scaling of Sloomoo Institute present valuable insights for employer brand managers and HR leaders. Schiller's story exemplifies an authentic employee value proposition (EVP) that resonates deeply with candidates and employees alike. In today's job market, showcasing genuine stories of empathy and resilience can significantly enhance recruitment marketing strategies, providing a powerful narrative that appeals to potential hires.

Navigating Challenges with Innovation

Sloomoo's expansion, even amidst the challenges of the COVID-19 pandemic, demonstrates how businesses can pivot and plan strategically for long-term success. This approach aligns well with modern recruiting practices, emphasizing adaptability and the importance of creating an engaging onboarding experience that reflects a company’s mission and values.

Investing in Social Good: Building a Lasting Impact

The Sloomoo Institute is not just a business; it’s a community where play intersects with emotional recovery, enriching lives and promoting togetherness. For employer brand managers, this underscores the significance of reputation management and the impact of social recruiting—candidates today are seeking employers whose values align with their own, making authentic storytelling more crucial than ever.

The rise of Sloomoo urges employer branding professionals to think beyond traditional marketing strategies—to reflect on how shared experiences, values, and social contributions play a role in crafting a compelling brand narrative that attracts top talent.


Employer Branding & Candidate Experience

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07.10.2025

Navigating Career Changes: A Software Engineer's Leap into Welding

Update A Bold Shift: From Software Engineering to Welding Tabby Toney’s unexpected career change highlights a growing wave of professionals stepping away from tech, driven by the increasing reliance on AI and the subsequent boredom and burnout that many are experiencing. After being laid off from her role as a software engineer, Toney turned to welding—a field she had dabbled in during high school—finding fulfillment in a hands-on, creative profession. Redefining Career Paths in the Age of AI The tech industry is in a tumultuous state as AI becomes more integrated into workflows. Many engineers like Toney express frustration over how AI is being adopted without sufficient readiness and consideration of human roles. Rather than being victims of job displacement by AI, they feel sidelined by decisions made by executives unaware of the technology's complexities. Toney's journey serves as a reminder that the technological landscape is shifting, requiring professionals to reassess their value in the industry and consider alternative career paths that may offer more satisfaction. The Role of Employer Branding and EVP in Uncertain Times For employer brand managers and recruiting marketers, Toney’s story underscores the importance of a robust employee value proposition (EVP). In times of uncertainty, clear communication about career stability and growth potential is vital. A strong EVP not only helps attract talent but also retains existing employees who may be contemplating similar transitions. Enhancing the onboarding experience and optimizing career sites can be pivotal in demonstrating a commitment to employee satisfaction amidst changing job landscapes. Learning from Layoffs: Adapting to the New Normal The layoffs across the tech sector have catalyzed a shift in how employees view their relationships with their companies. With many feeling liberated to explore new avenues, organizations must rethink their reputation management strategies. How they respond to layoffs and support displaced workers will define their employer branding for years to come. Initiating open dialogues about career development and aligning with the evolving candidate journey can enhance how companies are perceived, fostering a sense of community even during uncertain times. Final Thoughts: Embracing Change and New Opportunities As more professionals look beyond traditional tech careers, the onus is on hiring managers and company leaders to adapt their strategies. Embracing social recruiting and innovative approaches to attract individuals with diverse skills from non-tech backgrounds may not only fill talent gaps but also enrich company culture. By focusing on the candidate journey and continuously refining recruitment marketing efforts, organizations can ensure they are not only appealing to tech talent but also to individuals seeking meaningful work outside the industry. In this evolving landscape, the time for adaptability is now. Companies must take decisive action to address these shifting dynamics, emphasizing their commitment to employee well-being and developing a reputation that attracts the best talent in any field.

07.09.2025

How Antara Dave's Resume Showcased Her Journey to Microsoft

Update From Rejection to Recruitment: Antara Dave's JourneyAntara Dave’s journey to becoming a senior product designer at Microsoft is a testament to perseverance and strategic career planning. Initially rejected after her first application, Dave learned valuable lessons on the significance of user experience from the feedback she received. Her story exemplifies how experience can align with aspirations to create a successful career path.Strategic Skill DevelopmentAfter her rejection in 2021, she pivoted her career direction while still working at Home Depot. Dave transitioned from a data analyst role to gaining hands-on experience in user experience design. This move not only enriched her resume but also equipped her with the skills that Microsoft was looking for. Her subsequent application in 2022 showcased a year’s worth of relevant UX design experience, marking a clear improvement in her professional profile.The Interview Process: Showcasing Skills EffectivelyWhen it came to the interview, Dave emphasized her design abilities and problem-solving skills. During a rigorous five-hour interview, she presented her portfolio to a panel of about 20 people. This setting allowed her not just to discuss her work but to highlight her creative process and critical thinking—key attributes for any designer. This experience underscores the importance of preparation and clear communication during the hiring process.Familiarity with AI and Emerging ToolsIn today’s tech landscape, familiarity with AI tools and coding is increasingly indispensable for designers. Dave advised prospective applicants to embrace these tools and enhance their digital literacy. By showing proficiency in programs like vibe-coding, candidates can better align themselves with companies, especially those at the forefront of technological innovation like Microsoft.Implications for Employer Branding StrategiesDave's story offers insights into broader employer branding strategies. For organizations looking to attract top talent, fine-tuning the recruitment process is vital. A well-optimized career site, a clear employee value proposition (EVP), and a positive onboarding experience can significantly influence a candidate’s journey. Furthermore, as employee testimonials on platforms like Glassdoor can make or break an organization's reputation, focusing on transparent communication is crucial.Overall, as Antara Dave demonstrates, the combination of determination, skill development, and strategic positioning can turn aspirations into reality. For hiring managers and employer brand strategists, integrating these lessons into their recruitment framework will not only enhance their candidate experience but also foster the growth of a talented workforce.

07.09.2025

Avoid These 8 Conversations to Maintain Professionalism at Work

Update Minimizing Workplace Tension: What Not to Discuss In the quest for a harmonious workplace, knowing which topics to avoid can be as crucial as enhancing your employer branding strategies. According to etiquette experts, conversations can often veer into inappropriate territory, potentially straining coworker relationships and damaging corporate culture. Some subjects are best kept off the table to maintain professionalism and respect. Money Matters: Salary Discussions and Spending Habits When it comes to discussing personal finances, including salaries and spending habits, it's a risky maneuver. Etiquette trainers assert that comments relating to a coworker's financial choices, such as "How can you afford that?" or whining about your own salary can lead to jealousy and resentment. Such conversations can foster a competitive rather than a collaborative environment, which is detrimental to a positive onboarding experience for new hires and existing team members. Food Choices and Personal Preferences: A Delicate Topic Dietary habits can also ignite sensitive discussions. Comments on a colleague's meal choices can inadvertently touch nerves, with remarks like, "You only eat that?" sounding judgmental. Encouraging an inclusive workspace means understanding that food choices are personal and should be respected. The Risk of Sharing Job Hunting Plans In an effort to build camaraderie, employees might feel inclined to share their job-hunting plans with their colleagues. However, experts caution that this can undermine trust. Until a formal resignation is in place, it's advisable to keep aspirations private to safeguard professional relationships, particularly in the context of managing your company’s EVP effectively. Stress Levels and Burnout: Competitive Strain While discussing stress levels can appear relatable, overemphasizing workplace pressures can create unhealthy dynamics. For instance, framing yourself as perpetually overwhelmed can unintentionally suggest that colleagues prioritizing balance are less committed, which can negatively impact the team culture. Guarding Against Oversharing Lastly, recounting wild weekends or personal dramas can cross professional boundaries. Sharing too much personal information might alienate colleagues and can create a misperception of unprofessionalism, which could tarnish your company’s reputation management efforts on platforms such as Glassdoor. Ultimately, fostering a positive candidate journey requires being aware of sensitive topics that can derail workplace harmony. By adhering to thoughtful etiquette, employers—particularly employer brand managers—can create a culture that enhances employee engagement and satisfaction.

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