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June 24.2025

2 Minutes Read

Pandora's Secret to Reducing Employee Turnover by 25%

Businessman discusses employee turnover reduction strategies.

How Pandora Revamped Its Workforce Culture

In just three years, Pandora, the global jewelry maker, has achieved a commendable feat by reducing its employee turnover rate by 25%. This remarkable change stems from a robust focus on enhancing the employee experience, a strategy that has significantly increased the company's profitability by 35% since 2021.

Creating an Inclusive Environment

Byron Clayton, Pandora's Chief HR Officer, emphasizes the importance of nurturing a workplace where employees feel valued and included. "We encourage our staff to be their authentic selves at work," he explains. This inclusive approach not only fosters loyalty but has placed the company in the top 5% of its industry for employee satisfaction. Such a focus on employer branding and the employee value proposition (EVP) is essential for attracting top talent in today’s competitive market.

The Role of Employee Development

One key aspect of Pandora's success lies in its commitment to employee development. By investing in their workforce, Pandora has created opportunities for growth that resonate across all levels of the company, from retail stores to the corporate headquarters in Denmark. The emphasis on career site optimization ensures that potential candidates see the value in working for Pandora from the very start of their candidate journey.

Utilizing Feedback for Improvement

Furthermore, implementing a solid Glassdoor strategy enables Pandora to manage its reputation effectively. Regular feedback empowers employees and highlights areas for improvement, which can enhance the onboarding experience for new hires and strengthen the company culture overall. This proactive stance in engaging with current and future employees demonstrates the company’s commitment to creating a supportive work environment.

Looking Ahead: A Model for Others

Pandora's journey forward is not just about reducing turnover but also about maintaining a culture that promotes innovation, inclusivity, and employee satisfaction. As the jewelry maker continues to evolve, its strategies can serve as a model for other organizations looking to strengthen their own employer branding initiatives.

Employer brand managers and HR leaders alike can learn from Pandora's example of how a commitment to employee engagement, inclusive practices, and active feedback mechanisms can dramatically improve workforce retention and satisfaction. As the business landscape shifts, these insights are invaluable for anyone looking to elevate their organization's employee experience.

Employer Branding & Candidate Experience

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