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January 16.2026
2 Minutes Read

How Phenom's Included AI Acquisition Transforms HR Technology Insights

Digital HR technology magnifying glass highlighting profiles.


Phenom's Strategic Move to Strengthen Workforce Planning

Phenom has made headlines once again with its acquisition of Included AI, an agentic people analytics platform. This acquisition marks Phenom's seventh purchase aimed at enhancing its capabilities in workforce planning and people analytics. According to Phenom CEO Mahe Bayreddi, the integration of Included AI will address significant infrastructure challenges faced by HR leaders regarding data consistency and decision-making.

The Power of Agentic AI in People Analytics

The integration of Included AI into Phenom's Workforce Intelligence platform will enable HR leaders to gain a more cohesive view of people data. This is crucial as companies often grapple with large datasets that are unstructured or disconnected, limiting their ability to derive actionable insights. Included's proprietary algorithms promise to streamline this process, filtering out irrelevant information and enhancing the quality of data available for decision-making.

Enhancing Decision-Making with Better Analytics

As businesses face increasing uncertainties, rapid skills changes, and rising labor costs, the need for robust data analytics becomes more pressing. The new capabilities of Phenom, bolstered by Included AI, will allow HR professionals to access critical workforce insights without relying heavily on external experts. The goal is to empower HR teams to make informed decisions about workforce planning, whether it involves analyzing talent supply and demand or implementing strategic business initiatives.

Future Trends in HR Technology

The HR technology landscape is evolving rapidly, and the importance of people analytics is paramount. The market is projected to reach nearly $10 billion by 2031, reflecting an increasing demand for advanced analytics tools. However, much remains to be done, as only a fraction of organizations currently utilize predictive or prescriptive analytics. Phenom's acquisition of Included AI aligns with broader industry trends towards data-driven decision-making and strategic workforce planning.

What This Means for HR Professionals

For HR tech buyers, recruiting operations managers, and people operations leaders, the integration of Included AI into Phenom's platform presents unique opportunities. By harnessing the power of agentic AI, professionals can expect deeper insights into workforce dynamics, allowing them to proactively plan for the future and effectively manage talent—a shift away from historical data reporting towards actionable, forward-looking analytics.

This acquisition not only strengthens Phenom's position in the HR technology market but also signals a broader trend of integrating advanced analytics capabilities into HR functionalities. As organizations continue to navigate complex workforce challenges, tools like the combined Phenom and Included platform will become essential for achieving business success.


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