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September 09.2025
2 Minutes Read

Unlocking Employee Insights: How AMA Sessions Enhance Employer Branding

Man smiling in library for AMA sessions in leadership.


The Transformative Power of AMA Sessions in Leadership

In today’s rapidly evolving corporate landscape, fostering an open culture is vital for business success. David Shelley, CEO of Hachette Book Group and Hachette UK, emphasizes the importance of transparency through 'Ask Me Anything' (AMA) sessions, which have proven to be a game-changer in understanding employee sentiments and driving impactful policy changes.

Listening: The Key to Employee Engagement

For Shelley, hosting AMAs has been an enlightening journey. It all began eight years ago in the UK when mandatory gender pay gap disclosures led to uncomfortable revelations about the company's practices. Instead of shying away from these difficult conversations, Shelley saw an opportunity to engage directly with employees in small, intimate settings. He fostered an environment where women could share their experiences, revealing the personal impacts of workplace policies.

Cross-Cultural Perspectives on Communication

Interestingly, Shelley's observations highlight a cultural tension in how questions are posed. He notes that American employees often engage in direct, tough dialogues, contrasting with their British counterparts, who may opt for less direct forms of communication. This cultural dichotomy showcases the varying approaches to transparency and responsibility across global workplaces—and emphasizes the need for a tailored approach to employee engagement strategies.

Policy Changes Fuelled by Open Dialogue

The influence of these listening sessions extends beyond mere conversation; they have spurred significant changes in how Hachette discusses pay and other critical issues. As employees feel heard, their feedback informs company policy, resulting in a more inclusive work environment. Such changes are vital in enhancing an organization's reputation, an essential aspect of employer branding and managing the employee value proposition (EVP).

Building a Transparent Company Culture

For employers, the lessons from Shelley's experience are clear: cultivating transparency through direct communication fosters trust and loyalty among employees. As organizations look to navigate the complexities of the modern workplace, implementing AMAs and listening sessions can serve as effective strategies to enhance employer branding and improve the overall candidate journey during recruitment processes.

Actionable Insights for Leaders

Leaders and HR professionals should consider integrating similar sessions into their organizational framework. Not only do these conversations yield valuable insights, but they also position companies as responsive and caring, greatly benefiting recruitment marketing efforts and enhancing the onboarding experience for new hires.

As we move forward in a competitive talent market, the focus on authentic communication with employees is indispensable. Incorporating initiatives akin to AMA sessions can elevate a company's approach to reputation management and create lasting positive impacts on workplace culture.


Employer Branding & Candidate Experience

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