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July 10.2025

2 Minutes Read

What Entrepreneurs Can Learn from Hailey Bieber's Billion-Dollar Beauty Brand

Young woman with glossy complexion promotes skincare product.

Hailey Bieber’s Journey to Building a Billion-Dollar Brand

Hailey Bieber’s rise to billionaire status through her beauty brand, Rhode, is something that aspiring entrepreneurs should find inspiring. While most brands may not have the star power she does, Bieber demonstrates valuable lessons anyone can adopt in their journey.

The Balance of Momentum and Meaning

One of the main keys to Rhode’s success is the balance between momentum and meaning. Momentum refers to getting your brand noticed and connecting with audiences. However, this can't happen at the expense of meaning—what keeps customers engaged and loyal. Those launching online businesses should focus on a message that resonates deeply with target audiences while still pushing for visibility. Bieber embodies her brand in a way that’s not just about the products, but represents a lifestyle.

Authenticity Is Essential

Building an authentic relationship with consumers is particularly crucial. Rhode is more than just a line of products; it is an extension of Hailey Bieber’s identity. By promoting a narrative that aligns with her personal values, the brand cultivates an inclusive and approachable image. In today’s market, consumers are increasingly savvy and can distinguish between brands that truly embody their values and those that simply leverage surface-level marketing tactics.

Expanding Beyond the Digital Realm

As brands grow, it’s vital to connect with audiences offline as well. Hailey Bieber highlights the importance of not just optimizing digital presence, but also establishing physical connections with customers through events and community engagements. This crossover can foster a more loyal customer base and turn sporadic buyers into dedicated fans.

Community Engagement Strategies

Finally, brands should focus on fostering belonging and engagement within their consumer community. Encouraging an employee voice through Employee Resource Groups (ERGs) or initiatives dedicated to inclusivity can enhance workplace culture, leading to a stronger internal brand presence as well. This sense of belonging can be mirrored in how brands engage with their consumers.

Takeaway for Future Entrepreneurs

Hailey Bieber stands as a blueprint for new entrepreneurs looking to make their mark. By combining authenticity with actionable engagement strategies, they can create brands that resonate on a cultural level and ensure long-term success. Fostering inclusive workplace culture while emphasizing the psychological safety of team dynamics can be first steps toward not only building a brand but also nurturing the spaces where brand identity flourishes.

Culture & Engagement

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