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June 24.2025

2 Minutes Read

Could a Festival of Creativity Align CEOs and CMOs for Better Engagement?

Illustration of CEOs and CMOs misalignment with opposing arrows.

Misalignment Between CMOs and CEOs: A Growing Concern

The increasingly stark disconnect between Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs) is a signal that organizations might need to rethink their approach to leadership. A recent study by McKinsey & Co. revealed that while 64% of CEOs feel confident navigating modern marketing, only 31% of CMOs believe their CEOs share this comfort level. This perception gap highlights an urgent need for dialogue between these two pivotal roles.

Why Creativity Matters in Leadership

At the core of this misalignment is a fundamental misunderstanding of creativity's role in today’s business landscape. Marketing execs suggest that immersion in creative environments—like the Cannes Lions festival—could help bridge this gap. Experiencing the myriad of innovative marketing strategies and campaigns firsthand might inspire CEOs to appreciate the strategic importance of creative thinking, particularly as they explore generative AI and other tools that will shape marketing's future.

The Call for Joint Experiences

Valerie Vargas from AT&T emphasizes the value of shared experiences in fostering understanding. By inviting CEOs to explore creative showcases, attend curated talks, and engage with the creative teams directly, organizations can create bridges that nurture collaboration and refine their marketing strategies. When teams share insights and fresh perspectives, they enhance the sense of belonging at work, a vital component of an inclusive workplace culture.

Future Trends and Transformative Opportunities

Looking ahead, the emphasis on creativity as the primary differentiator among brands will only increase. As Zach Kitschke of Canva points out, the ability to inspire through innovative campaigns could transform the competitive landscape. It's about recognizing that a dynamic, creative team can unlock new pathways for employee engagement strategies and foster a culture where everyone has a voice.

Conclusion: Embrace the Creative Journey

Engaging in creative experiences isn’t just an invitation for CEOs; it's a crucial step toward a more inclusive leadership model. By placing a spotlight on creativity and collaboration, organizations can enhance team dynamics, elevating overall performance and driving successful business outcomes. The time has come for CEOs to step beyond their office walls and immerse themselves in creativity—because understanding and value creation often arise in the most unexpected places.

Culture & Engagement

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